From Cookie Cutter to Custom

Simply snaps the panel rails together to turn bland to brilliant.

Issue

Traditional frame molding can be difficult and expensive for inexperienced DIYers due to the need for an extensive set of tools, precise calculations, and measurements to ensure perfect results.

Prototyping

After collaborating with the Engineering team, we narrowed the options down to two versions. The 3D-printed prototypes were tested for both ease of use and durability.

Ideation

Ideation starts by researching the most popular sizes of picture frame rails.

How to use

After

Before

Fretwork Wall Panels

Transform any home with the Fretwork collection featuring the beloved snap system.

Prototyping

During the research and development process, cardboard prototypes and 3D-printed models are used to determine the best pattern and scale.

Fretwork Collection:

Scallop Corners

Herringbone

Moroccan

Mosaic

Store Display and Booklet

Credit

Robert Cole-Engineering

Matte Kressin-Engineering

Sherise Vanding-Social Media

Eric Wechsler -Social Media