
From Cookie Cutter to Custom
Simply snaps the panel rails together to turn bland to brilliant.

Issue
Traditional frame molding can be difficult and expensive for inexperienced DIYers due to the need for an extensive set of tools, precise calculations, and measurements to ensure perfect results.
Prototyping
After collaborating with the Engineering team, we narrowed the options down to two versions. The 3D-printed prototypes were tested for both ease of use and durability.
Ideation
Ideation starts by researching the most popular sizes of picture frame rails.
How to use
After
Before

Fretwork Wall Panels
Transform any home with the Fretwork collection featuring the beloved snap system.
Prototyping
During the research and development process, cardboard prototypes and 3D-printed models are used to determine the best pattern and scale.
Fretwork Collection:
Scallop Corners
Herringbone
Moroccan
Mosaic
Store Display and Booklet
Credit
Robert Cole-Engineering
Matte Kressin-Engineering
Sherise Vanding-Social Media
Eric Wechsler -Social Media